As some of you may know, the latest installment of the MX vs ATV series, Alive, was released last Tuesday. The folks over at Rainbow Studios and THQ really put their all into the marketing for this game. They had a large presence at the Monster Energy AMA Supercross series that ended only a few days before the release of the game, they snagged the most famous athlete in the sport - James Stewart - as the cover athlete, and they stressed that this was the motocross experience in a videogame. As any gamer knows, marketing can say what they want, that doesn't make it true. So, how did they do?
